R2 Mediação de Seguros is a small insurance mediation company that operates in the Portuguese market. The core values presented by the client were: Simplicity, Honesty, Rigor, Professionalism, Efficiency and Understanding. The solution was based on the sense of protection that the company provides to its clients.
The identity is composed of 3 symbols in which the main square symbol is used in company information, the vertical symbol is used in one-to-one communication (between company and client) and the horizontal symbol meant to be used in one-to-all communication (between company and world).